About Us

Founded in 2016, Swimzi takes its name from its original hero product, The Swimzi, a premium performance onesie designed specifically for competitive swimmers. From the outset, Swimzi has focused on the specialist end of the swimming market, delivering high  quality leisurewear, teamwear, training apparel, and accessories. Design has always been central to Swimzi, shaping both product development and brand identity.

As the business has grown, Swimzi has attracted a broader outdoor and lifestyle audience alongside its core swimming community. This crossover positioning remains distinctive within the aquatics sector, helping to elevate brand visibility and expand commercial appeal.

Today, Swimzi is a well established name within the global aquatics market, recognised for quality, style, and performance.