About Us

In 2016, We Envisioned Crafting a Premier Sports Brand in the UK. The rest is history...

Where We Started.

Founded in 2016, Swimzi takes its name from its original hero product, The Swimzi, a premium performance onesie designed specifically for competitive swimmers. From the very beginning, our ambition extended beyond a single product. We set out to build a brand recognised for exceptional design, premium quality, and a passion for helping athletes look and feel their best.

As Swimzi grew, so did our product range. What began in the specialist swimming market expanded into leisurewear, training apparel, accessories, and ultimately bespoke teamwear. Throughout that journey, one thing has remained constant: design has always been at the heart of everything we do.

Today, Swimzi is more than a swimwear brand. We're a globally recognised performance apparel company, proudly supplying more than 300 teams worldwide across swimming and an ever-growing range of sports. Our reputation for quality, creativity, and innovation has also attracted a wider outdoor and lifestyle audience, making Swimzi a distinctive brand both in and beyond the aquatics industry.

We Thrive on Making Every Team Stand Out.

Every brief starts with a blank canvas and an opportunity to create something unique. Whether we're designing a retail collection or a completely bespoke teamwear range, our goal is always the same: to give athletes and teams an identity they're proud to wear.Behind every collection is a team of experienced professionals with backgrounds spanning elite sport, branding, and retail. Our expertise includes collaborations with internationally recognised organisations such as Team GB and the International Swimming League (ISL), giving us a unique understanding of what athletes expect from premium apparel.Over nearly a decade, we've built a carefully developed global supply chain that enables us to deliver high quality, sustainable, and flexible apparel across Europe, Asia, and beyond. From individual athletes purchasing online to clubs ordering complete teamwear programmes, we provide the same commitment to quality, service, and attention to detail.We're constantly striving to improve every aspect of what we do. Better products. Better service. Better experiences. Our mission is simple: to create apparel that athletes love to wear and teams are proud to represent.

What You Can Expect

  • Friendly, knowledgeable support from start to finish.
  • Industry leading garments and accessories.
  • Bespoke designs that help your team stand out.
  • Premium quality, backed by exceptional service.

Whether you're shopping for yourself or outfitting an entire club, Swimzi is committed to delivering apparel that's designed to perform, built to last, and created with pride.