Cookie Policy

This Cookie Notice will explain to you the types of cookies used on our website. It might be dull, but it is important, so take a moment to read this notice. By using our site,, you are agreeing to accept our use of these cookies.  You can find out how to manage your cookies in the Managing Your Cookies section below.

What are cookies?

A cookie is a small file containing letters and numbers that is stored on your computer by your web browser. As is the case for most transactional websites, they are essential to our website operation, and help us to improve our website service by understanding how our customers use our site, and to provide a more personalized service.

In many cases, our cookies expire and delete themselves after a set period of time. You can find out about how to manage your cookie settings by reading the ‘Managing your cookies’ section below.

What sort of cookies do Swimzi use, and why?

Strictly necessary cookies – Strictly necessary cookies are placed on your computer to allow our website to operate. Without these cookies, you will not be able to shop with us online (as our website, like most others, will not work without them).

Performance cookies – Performance cookies help us to ensure our website is operating smoothly and securely, by monitoring unusual site traffic, helping us understand which pages on our website are most and least popular, which helps us improve our site design and your experience, and by allowing us to understand when our website is busiest, so that we can keep our site running smoothly at peak times.

Our Site uses analytics services provided by Google Analytics help with our analysis and understanding of user behaviour:

Provider name Function Purpose
Google Analytics Website behaviour and acquisition detail Google Analytics help us to understand our website’s visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website.

You can find out more by clicking

Functionality cookies – We use functionality cookie to improve your Swimzi web-shopping experience, for example by providing you with enhanced and more personal features when you visit our site.  Functionality cookies are also used to provide you with Swimzi advertising when you visit other websites of our affiliated partners. This is sometimes known as ‘targeted marketing’.  To learn more about behavioural targeting and advertising, visit:

Social media sharing – Our website may contain links to third-party social media sites such Facebook, Twitter and Instagram. If you take the opportunity to share our website content via these social media sites, those sites may also place cookies on your computer. If you have chosen to share our content via your social media sites, we have no control over this or the technologies used by the third-party sites, and accept no liability or responsibility for them.

Managing your cookies

Your cookie settings are managed in your web browser, which should automatically be set to enable cookies unless you have changed your settings. It is important, therefore, that you understand how your cookie settings are set up in your web browser.

You can enable, disable or delete cookies by following your browser instructions, which you can usually find in the Tools or Help or Edit menu of a computer. If you chose to disable your cookie settings, then some of the basic shopping functionality of our website will not operate.

We will update this cookie notice from time to time, so please check back periodically to see any updates of changes.

This cookie notice was last updated on 28 April 2021.