The Brand

Our History

Here at Swimzi we design and produce the ultimate aquatics apparel available. Creating high quality, fashionable leisurewear and teamwear, which are both practical and purposeful for the wearer. Apparel designed by Swimmers for Swimmers.

Our inception back in 2016 saw one ‘Crazy Swim Coach’ along with a team of Swimmers & Designers create Swimzi the brand. Swimzi has been developed around our iconic garment “The Swimzi”. This is a sport inspired “onesie”, targeted at 10 to 65 year olds who want to wear the most comfy garment on the planet and one which enables them to wear for aquatics pastime from pool to ocean whilst looking so cool! Our most decorated Team member is double Olympian, 3 x World Champion and former 50m Backstroke world record holder ‘Liam Tancock’.

Since 2016 we have seen Swimzi successfully grow, initially in the UK and more recently across the planet with us now shipping to over 80 countries across the globe.

Our Vision

Our vision is to create a global brand that sits at the heart of the Aquatics Community giving every Athlete and Participant an identity that shows their love for all things Aquatic.

Swimzi – “Taking you from water to land”.

We very much hope you share our vision for Swimzi and are as excited about the future as we are.

Chris Hartley – Managing Director: Swimzi

Liam Tancock – International Brand Development Director: Swimzi


At Swimzi we believe that by working together along side our suppliers we can create a more sustainable future for the people of the planet. Together we do our very best to provide you with the highest quailty long lasting and sustainable apparel and accessories that offer an extended product life cycle. We are committed to continuing to buy better in an inspiring and responsible manner that evokes change for all humanity.